Marketing Campaigns
Pull-Tab Coffee Marketing Campaign
I was given the opportunity to work with Pull-Tab Coffee, a specialty brand from Hangzhou with over 400 stores in China; and they were launching their very first U.S. location, right in the heart of Times Square. I was brought on to assist in introducing them to a completely new market and give them a strong brand identity foundation to start on.
With just three weeks to do this, I assisted in executing a targeted influencer campaign focused on NYC’s lifestyle and foodie scene. I reached out to 300+ local creators and secured a range of promotional posts to drive traffic to both their social platforms and physical store.
What made this project really fun was highlighting their unique “Aero-foam Coffee” as the standout feature. It gave the campaign a hook that helped set the brand apart from NYC’s saturated coffee scene. I also focused on reinforcing their brand identity through clean, curated content and a cohesive message.
This campaign helped me creatively connect the dots between digital content, influencer collaboration, and brand storytelling. I was also able to work on influencer alignment, content-driven awareness, brand marketing, differentiation through unique selling proposition (USP), and event marketing.
(2025)